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Rolex Drivers’ Club and Dining Room

Effigy’s long-standing collaboration with the Goodwood Road and Racing Company began in 2004 with the design and construction of the Rolex Drivers’ Club. This iconic space, measuring 35m x 10m, serves as a sophisticated haven for drivers and VIP guests during the prestigious Goodwood events.


The Club features two distinct areas:

  • A lounge area complete with a reception and library, offering drivers a place to sign in and unwind.

  • A private Art Deco-inspired dining room, exclusively for Rolex guests, delivering an ambiance of timeless elegance and luxury.


Over the years, the set has been lightly refurbished annually and underwent a comprehensive refurbishment in 2023, demonstrating its exceptional build quality and longevity.





Our Approach

1. Initial Design & Build

In 2004, we meticulously crafted the Rolex Drivers’ Club to reflect the sophistication and

heritage of both Rolex and the Goodwood brand. The Art Deco aesthetic was central to the design, blending vintage charm with modern functionality.


2. Maintenance & Longevity

The enduring quality of the set highlights Effigy’s commitment to craftsmanship. For two

decades, we have ensured the set remains in pristine condition through regular maintenance, with a major refurbishment in 2023 to modernise and preserve its timeless appeal.


3. Furniture, Props, and Set Dressing

Effigy takes full responsibility for sourcing all furniture, props, and decorative elements for

both the lounge and dining areas. Our attention to detail ensures the space exudes the

sophistication expected by Rolex and Goodwood’s elite clientele.



The Rolex Drivers’ Club has been a centrepiece of Goodwood events for 20 years, providing a refined and welcoming space for drivers and guests. Its enduring quality and timeless design stand as a testament to Effigy’s expertise in creating sets that last across multiple events while maintaining their original charm.


This project illustrates Effigy’s ability to deliver high-quality, durable sets tailored for repeat use.


Whether it’s for a single event or a long-term installation, we provide unparalleled craftsmanship and ongoing support to ensure your space remains exceptional year after year.




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